It was a lot of fun – yet a challenging experience: the Museo dell’Opera del Duomo – Florence – decided to fight the vandalism “relocating” graffiti form the real world to the digital one with an App and a site:
We have been protecting masterpieces for centuries: starting from today we are going to remove graffiti from the Campanile’s walls. But if you – virtually – leave us a message we will preserve it: just like a masterpiece.
I was involved in the project for branding (I loved the matching between what the Museum was doing and Freud’s displacement) and localization.
Great to find Autography on The New York Times…